Who stars in The Rolling Stones’ Mr Charm music video?

The video features Swedish actor Alexander Skarsgård, known for roles in *Succession*, *The Northman*, and *Big Little Lies*.

What is the meaning behind The Rolling Stones’ song Mr Charm?

The song critiques modern power structures, referencing figures like Elon Musk. The band describes it as a mix of social commentary and danceable rock.

When is The Rolling Stones’ next tour or residency?

The band has hinted at a possible residency in 2027, with cities like London, New York, or Paris under consideration.

Rolling Stones Mr Charm Video with Skarsgård

The Rolling Stones have released the official music video for Mr. Charm, the latest single from their 2026 album Foreign Tongues. Directed by Henry Scholfield, the cinematic clip stars Swedish actor Alexander Skarsgård and was filmed in Palmdale, California, capturing the band’s knack for blending rock with Hollywood glamour.

A Star-Studded Video with a Sharp Edge

The video follows Skarsgård as a mysterious, charismatic drifter who arrives at a desert diner and effortlessly captivates everyone—except one woman, played by model Sara Sampaio. The song itself, Mr. Charm, is a fast-paced, lyrically dense track that Mick Jagger describes as "connected with dance," driven by Steve Jordan’s punchy drumming and Jagger’s rapid-fire delivery. The lyrics take a critical swipe at modern power structures, name-checking figures like Elon Musk with lines like, "Who would you really trust? Is it Boeing, is it NASA, is it mad mogul Mr. Musk?"

Skarsgård joins a growing list of A-list actors who’ve appeared in Rolling Stones videos for Foreign Tongues. Previous collaborators include Anya Taylor-Joy and Charles Melton (Jealous Lover), Odessa A’zion (In the Stars), and Sydney Sweeney (Angry from Hackney Diamonds). The album itself features guest appearances from Steve Winwood, Paul McCartney, Robert Smith of The Cure, and the late Charlie Watts, whose drum tracks were recorded during the Hackney Diamonds sessions.

The Making of *Mr. Charm

In interviews with Variety, Jagger and producer Andrew Watt revealed the song’s origins: a guitar riff Jagger demoed, later expanded by Keith Richards and Ronnie Wood. The band praised the groove created by Jordan’s drums and Winwood’s organ, which gives the track its infectious energy. Wood, speaking to Classic Rock, framed the song as part of the Stones’ tradition of balancing humor with social critique. "We have to try and keep the smile on people’s faces," he said, "as well as being blatantly honest about that sickness in the land."

What’s Next for the Rolling Stones?

The band has hinted at a potential residency in 2027, rather than a traditional tour. Richards suggested cities like London, New York, or Paris as possible locations, emphasizing a desire to explore new formats. "Bring the road to us," he quipped in Billboard, reflecting on the challenges of touring at their stage in their careers. For now, fans can stream Foreign Tongues, which dropped in July 2026 via Capitol Records, and watch the Mr. Charm video for a taste of the Stones’ enduring swagger.

Why It Matters

Mr. Charm isn’t just another rock song—it’s a snapshot of the Stones at their most relevant, blending sharp social commentary with their signature sound. The video’s Hollywood casting and desert-noir aesthetic add a layer of intrigue, while the lyrics resonate with fans frustrated by modern politics and corporate power. For longtime followers, it’s a reminder that the band still has plenty to say, even after six decades in the spotlight.

With a possible residency on the horizon, 2027 could be a landmark year for the Rolling Stones. Until then, Foreign Tongues and its star-studded videos offer a compelling preview of what’s to come.